Display advertising value chain and key players

Display advertising is a crowded market place and there are many players operating across each of the segments. Some of the examples are mentioned below: Agencies: WPP, Omnicom Group, IPG, HAVAS etc Agency trading desks: Xaxis, Vivaki, Accuen, cadreon etc Demand side platforms: Invite media, Turn Data, Simplifi, Mediamath, Double click bid manager etc Ad… Continue reading Display advertising value chain and key players

Display advertising value chain and ad-technology

The process of buying and selling display ad space has evolved over time. What started as a simple process of direct interaction between the sellers and buyers, has now grown into a complex value chain with multiple players interacting with each other to increase process efficiency, reduce human errors, optimize ad sales real time and… Continue reading Display advertising value chain and ad-technology