Display advertising value chain and key players

Programmatic-Graphic ads

Display advertising is a crowded market place and there are many players operating across each of the segments. Some of the examples are mentioned below:

Agencies: WPP, Omnicom Group, IPG, HAVAS etc

Agency trading desks: Xaxis, Vivaki, Accuen, cadreon etc

Demand side platforms: Invite media, Turn Data, Simplifi, Mediamath, Double click bid manager etc

Ad exchanges: Doubleclick, Appnexus, Facebook exchange, OpenX etc

Ad networks: Yahoo, Google, Aol, Microsoft media network, Amazon media group etc

Supply side platforms: Rubicon, Pubmatic, Altitude, Sonobi, Admeld etc

Publishers: CNN, Facebook, Yahoo, Pinterest, Twitter, Spotify etc


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