Display advertising value chain and key players

Display advertising is a crowded market place and there are many players operating across each of the segments. Some of the examples are mentioned below: Agencies: WPP, Omnicom Group, IPG, HAVAS etc Agency trading desks: Xaxis, Vivaki, Accuen, cadreon etc Demand side platforms: Invite media, Turn Data, Simplifi, Mediamath, Double click bid manager etc Ad… Continue reading Display advertising value chain and key players

Display advertising value chain and ad-technology

The process of buying and selling display ad space has evolved over time. What started as a simple process of direct interaction between the sellers and buyers, has now grown into a complex value chain with multiple players interacting with each other to increase process efficiency, reduce human errors, optimize ad sales real time and… Continue reading Display advertising value chain and ad-technology

Digital Advertising and Ad-Tech

  The advent of digital media has opened a new era of advertising. No longer is advertising restricted to print publications, static billboards, radio, and television. Marketers can now reach customers through digital media, such as internet, mobile, tablets etc. In fact, a study by Media Dynamics observed that a typical adult’s digital media consumption… Continue reading Digital Advertising and Ad-Tech

Sales in Technology Companies

Sales by definition is a way of bringing products or services to market so that they can be purchased by consumers. In any business, sales is the activity that generates revenues and is undeniably the most important activity. Robust manufacturing processes, or lean the cost structure or progressive management team cannot keep a business alive for long without the financial horse power.… Continue reading Sales in Technology Companies

Enterprise Application Integration

Application integration or sometimes also referred to as Enterprise Application Integration (EAI) is a category of approaches of sharing of processes/functions and data among different applications in an enterprise. The integration can be between of on-premise programs at a customer’s end or programs on cloud or programs on cloud and on-premise. The set of technologies… Continue reading Enterprise Application Integration